How-It-Works

Mark-It-Pink Consultation: First impressions matter! So, prior to jumping into a project, I like to get to know you, and learn about your venture (business, brand, organization, etc). I want to know your vision for your brand, and learn about the purpose that drives your business forward. We will talk any current marketing strategies, goals you have for your brand/business and more!

Branding Process

Branding Projects: The branding projects are very collaborative to ensure that your vision is executed effectively. Below are the steps in which lay out the branding process –

  • Consultation: It all starts with first impressions, prior to jumping into a project, I like to get to know you, and learn about your venture (business, brand, organization, etc). I want to know your vision for your brand, and learn about the purpose that drives your business forward. We will talk current marketing strategies, your vision and goals.
  • Brand Board: I’ll design a ‘mood board’ to capture the visual aesthetic and feeling you want your brand to portray. (Color themes, Objects, etc.)
  • Logo Concepts: I will than create (2) concepts utilizing your brand board.
  • Brand Style Guide: After you’ve chosen a logo, it’s time to put the whole brand together! We will tie in all key elements – mission of your brand, and logo.
  • Marketing Materials: Any materials you may need – business cards, brochures, or other branded pieces. (Limit: 4 materials).
  • Launch: I’ll put together all of your materials and package it together in easy, downloadable files.

Web Design/Social Media Platforms Process

Web Design/Social Media Platforms Process: Web design and/or Social Media Platforms are probably one of my most favorite tasks! It’s the ultimate marketing tool that showcases your brand or business. I value your opinions and your mission, and I want to be able to bring your vision forward through your website. Our goal and purpose in web designing is that it should communicate your mission in order to attract and engage your audience, as well as provide opportunities for your audience to get to know who you are and the brand/business. Its a very collaborative effort and a fun one at that!

  • Consultation: It all starts with first impressions, prior to jumping into a project, I like to get to know you, and learn about your venture (business, brand, organization, etc). I want to know your vision for your brand, and learn about the purpose that drives your business forward. We will talk current marketing strategies, your vision and goals.
  • Design Board: I’ll have you put together color schemes, logos, objects, etc. things that represent your brand or business. OR if you already have a logo, colors, etc. we can amplify or re-design it to fit in with your new website.
  • Design: The creative part of web site design is being able to put together your visions for your website. In this process we will utilize your board to bring it to life via web design.
  • Content: Content is IMPORTANT! What you place on your website will reflect on what your brand or business is like. We will work together on putting together proper content and provide you with a tailored marketing strategy.
  • Development: The final stages of web design. We will iron out any kinks, and I will show you how to maintain the website. And, make sure its everything you ever wanted!
  • Launch: Your website will go LIVE and provide you a marketing strategy for pre and post-launch!
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